Executive Summary
Kitchino — High-End Kitchens & Furniture, Egypt
📅 This Month
measures
Current Month Performance
Contracted
Discussion
Conv. Rate
📏
Total Measures
Connect Google Sheets
Measures Contracted
measures → contracts
👥
Total Customers
unique customer names
👤
Unique Customers
visited exactly once
🤝
Customers Contracted
unique customers signed
📈
Conversion Rate
contracted ÷ total measures
Monthly Measures Trend
Total measures vs contracted
Status Distribution
Overall pipeline breakdown
Designer Performance
Click a designer to view their stats
Lead Source Performance
Measures volume by source
📍 Top Areas
Click any area to see its customer breakdown
📡 Lead Sources
Click any source to see its customer breakdown
🏆 Top Designers
Ranked by conversion rate
📅
Today's Measures
Live count
Pending Follow-up
47
↑ 5 since yesterday
🚨
Overdue (>45 days)
12
Require urgent action
🏃
Active Designers
16
Currently active
URGENT: 12 contracts overdue 45+ days — immediate follow-up required
ATTENTION: 35 customers in discussion for 15+ days — conversion risk
HIGHLIGHT: May 2025 highest conversion month — 32.0% rate achieved
Contracts Pipeline — Follow-up Status
From Contracts_Follow_up data
Contract Age Distribution
Days since contract date
📋 Contracts Follow-up List
Type
Aging
#Customer NameOrder IDDesignerContract StatusContract DateAge (Days)Aging CategoryAction
Total Records
all years in sheet
Filtered Results
matching current filters
Total Payment
connect to load
Repeated Customers
multiple visits
Payment Collection — Monthly
Total payment amount collected per month
■ Payment Collected ■ Unpaid / No Payment Total: —
All Measures
Order CodeCustomerDesignerVisit DateMonthSourceOrder TypeAreaStatusPayment
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Active Designers
Best Conversion
Avg Conversion
Lowest Conversion
Selected Designer
Total Measures
Contracted
Discussion
Cancelled
Conv. Rate
Designer Performance Breakdown
RankDesignerTotal MeasuresContractedDiscussionCancelledConversion RatePerformance
Designer Performance Tiers
Composite score: Measures Volume 50% · Conversion Rate 50%
Overall Conv. Rate
Best Month Rate
32.0%
May 2025
Best Area Rate
top area by conversion
Best Source Rate
39.5%
Agent
Conversion Funnel
Measures → Discussion → Contract
Monthly Conversion Rate Trend
% rate per month
Conversion by Area
Top areas by contracted rate
Conversion by Order Type
Which product type converts best
Top Area
التجمع
840 measures
Areas Covered
34
Across Egypt
Best Conv. Area
top area by conversion
Lowest Conv.
العبور
2.9%
Measures by Area (Top 12)
Total measures volume
Conversion Rate by Area
% contracted per area
Area Performance Summary
AreaTotal MeasuresContractedConversion RatePerformance Bar
Best Month (Volume)
Best Month (Conv.)
Avg Monthly
measures/month
Worst Month
Monthly Measures — Full Year Overview
Monthly measures, contracted, and discussion pipeline
Monthly Conversion Rate
% contracted per month
Month-over-Month Growth
% change in total measures
Monthly Performance Table
MonthTotal MeasuresContractedDiscussionCancelledConv. RateMoM ChangeTrend
Overdue (45+ Days)
30–45 Days
0–30 Days
Total in Pipeline
Contract Age Distribution
Aging brackets for open contracts
Follow-up by Designer
Open contracts per designer
Follow-up Dashboard
#CustomerOrder IDDesignerContract StatusDateAge (Days)CategoryPriority
Top Source (Volume)
Walk-in
717 measures
Best Conv. Source
Agent
39.5% rate
Digital Sources
119
Insta + FB + Google
Repeat Customers
166
9.4% of total
Measures by Lead Source
Volume distribution
Conversion Rate by Source
Quality of each lead channel
Lead Source Performance Matrix
Lead SourceTotal MeasuresContractedConv. RateShare %Performance
YOY Measures Growth
+18%
2025 vs 2024 est.
Avg Time to Contract
~14 days
Estimation
Cross-sell Rate
~18%
Repeat customers
No-show Rate
~8%
Est. from cancelled
Order Type Distribution
All product categories measured
Payment Tracking
Measures with payment recorded
Quarterly Comparison — Measures Volume
Q1 / Q2 / Q3 / Q4 breakdown
Total Measures 2025
↑ 18% YoY Growth
Contracts Closed
— Conversion Rate
Pipeline Value
Customers in Discussion
2025 Performance Summary
Business Health Scorecard
Executive Intelligence — Key Findings
2025 PERFORMANCE
Total Measure Visits
↑ 18% Year-over-Year Growth
CONVERSION RATE
Measures to Contracts
Contracts Closed
التجمع
Top Area — 840 Measures
Mohamed Atef
Top Designer — 33% Rate
May
Best Month — 32% Rate
Agent
Best Source — 39.5%
2025 Monthly Performance — At a Glance
🔮
Next Month Measures
predicted
Next Month Contracts
predicted
📈
Predicted Conversion
next month forecast
📅
6-Month Pipeline
total predicted measures
Measures Volume Forecast — 6 Month Outlook
Trend + Seasonality model · Shaded area = confidence band
Conversion Rate Forecast
Historical trend vs projected %
6-Month Breakdown
Predicted measures · contracts · confidence range
🧮
Forecast Methodology
Uses Trend + Seasonality decomposition. Historical monthly data is split into a linear growth trend and a calendar-month seasonal pattern. Future values are projected as trend × seasonal index. The shaded confidence band represents ±1.5 standard deviations of historical residuals — wider bands mean higher uncertainty. Accuracy decreases beyond 3 months. This model updates automatically whenever new data is loaded from Google Sheets.